Creativity Is Evolving

We are Creative Beauty

We create cutting-edge beauty companies for the next generation in partnership with the influencers of today and the leaders of tomorrow.

See Our Latest Creations

Pley Beauty^™

Introducing the more pleyful side of clean beauty. Discover our first brand built in partnership with actress Peyton List.

How We Create

We work closely with thought leaders to develop authentic, sustainable beauty brands that resonate with today’s consumers. Our process puts innovation, creation and authenticity first.

1. Unique concepts and businesses

We develop the brand, direction and architecture. We identify ownable categories and a pipeline of innovation for launch and beyond.

2. Best partnerships in the industry

All our formulas are custom developed along with our packaging. Once our concepts are identified, brand strategies developed, we work closely with our partners from development to distribution and launch.